This is how you segment your list

If you have an email list of any kind -- business, nonprofit, religious organization -- at some point you'll want to group people together based on common characteristics.

Since you need a way to group people together based on common characteristics, segmentation delivers the results you want.

Segmentation is email marketing language to describe the process of grouping people together based on common characteristics. Segmentation is everything in email marketing. The bees knees. The holy grail.

Why? Because you can send a special communication ONLY to people who want to receive it.

Ever receive an email and wonder "why'd I receive an email about a toaster? I HATE toast!!"

You received that email because the sender never bothered to SEGMENT their list.

They devote themselves to the "Spray and Pray" method of email marketing.

Don't want to be that kind of email marketer. You want to SEGMENT your list and send TARGETED communications to subscribers who want to receive them.

137 Kick Ass, Knockout Ways to Segment Your Email List helps you do this.

This list contains 137 different ways to think about how can group people together based on common characteristics like click behavior, income level, donation amount...anything you can think of, you can segment!

Like "type of mobile device used."

Maybe you want to see how many subscribers could receive text messages. Or maybe you're pushing out an Android update and only want to tell Android users (Sorry iOS fans!).

Or "did a subscriber finish an automation."

Because you don't want to annoy new subscribers with too much communication from you.

So you segment all subscribers who haven't finished the welcome automation and DON'T send them any regular communications. Only when they've finished, do you send them regular communications.

The eBookt also contains:

Apple iOS 15 open metrics

Metrics affected by Apple iOS 15 Mail Privacy Protection separated from other metrics. (TL;DR MPP affects open rates and makes them very unreliable! Use other segment options, instead.)

Boolean Logic

Boolean logic is used to create segments. It's the AND and the OR, and the NOT, the Alpha and the Omega, the meat and potatoes of segmentation.

How to get more $$ from your sometimes-maybe subscribers

Gain more knowledge about the largest group on your list, the sometimes engaged subscribers. (These are like friends who do show up to your parties, sometimes, and not you're not really sure what they'll bring...or if they'll arrive on time...)

But you want to bring them closer to your business/organization.

The sometimes maybe group is the source of your greatest unearned revue. There's little discussion about how to tap this potential, though.

To fill this gap, you can dive into an in-depth discussion of segmentation using the fictitious Lucy's Leatherworks.

Review one set of segmentation possibilities to get more sales from people who are only sometimes engaged with your list.

Document is in a PDF format.